{"title":"BRIGHTEN + REPAIR ROUTINE","description":"","products":[{"product_id":"leave-in-molecular-repair-hair-mask","title":"full-size leave-in molecular repair hair mask","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e4-minute leave-in treatment to clinically reverse hair damage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn at-home leave-in treatment infused with our patented K18Peptide™ that works to repair even the most extreme damage, renewing hair to its most youthful, healthy state.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eREPAIRS DAMAGE CAUSED BY\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" height=\"25\" width=\"25\" alt=\"Bleach + Color\" src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033415001\/Bleach.svg?v=0\" data-mce-fragment=\"1\"\u003eBleach + Color\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e       \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033418258\/Heat.svg?v=0\" alt=\"Heat\" width=\"25\" height=\"25\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHeat \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"25\" width=\"25\" alt=\"Chemical Services\" src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033416108\/Chemical-Damage.svg?v=0\" data-mce-fragment=\"1\"\u003eChemical Services \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMore to know\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ecreates hair like new\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTraveling deeper into the inner layers of hair than traditional repair products, our revolutionary patented K18Peptide™ is just the right size and makeup to fit in and reconnect broken keratin chains, renewing hair with strength, softness, smoothness, and bounce. You can feel and see the difference with the first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSee dosage chart for exact usage. For best results, use for the first 4-6 consecutive washes, then every 3-4 washes as needed to maintain hair strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ehow to use\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e IN the shower\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShampoo, do not condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cb\u003eOUT of the shower\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTowel dry thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBegin with 1 pump of the K18 Mask and add more as needed depending on the length, thickness, and condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWork evenly into hair from ends to roots, one pump at a time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet sit for 4 minutes to activate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo NOT rinse out.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStyle as usual.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cb\u003eDosage Guide:\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__copy copy copy--large-mobile product__accordion-copy rte\" data-accordion-copy=\"\"\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\n\u003cp\u003e\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0094\/8384\/5679\/files\/K18_ConsumerLeaveIn_50ML_1100x1506_7_Alt.jpg?v=1620234707\" alt=\"\" width=\"526\" height=\"719\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e do's + don'ts\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" alt=\"\" width=\"20\" height=\"20\" data-mce-fragment=\"1\"\u003eDO use a clarifying shampoo if you’re a heavy product or dry shampoo user to remove buildup and help our peptide penetrate and get where it needs to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" alt=\"\" width=\"20\" height=\"20\" data-mce-fragment=\"1\"\u003eDO wait the full 4 minutes before styling or applying other product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" alt=\"\" width=\"20\" height=\"20\" data-mce-fragment=\"1\"\u003eDO use every 4-6 shampoos consecutively to see and feel ongoing results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/CROSS_480x480.png?v=1623163287\" alt=\"\" width=\"24\" height=\"24\" data-mce-fragment=\"1\"\u003eDON’T condition your hair before application (trust us, most won’t need it after K18, if you still need, add a leave-in after the 4-minute window is up post-application)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/CROSS_480x480.png?v=1623163287\" alt=\"\" width=\"24\" height=\"24\" data-mce-fragment=\"1\"\u003eDON’T overuse, a little goes a long way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/CROSS_480x480.png?v=1623163287\" alt=\"\" width=\"24\" height=\"24\" data-mce-fragment=\"1\"\u003eDON’T rinse out. This is a leave-in, so you know, leave it in!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ekey benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur K18Peptide™ is clinically proven to reverse damage in just 4 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg height=\"20\" width=\"20\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" data-mce-fragment=\"1\"\u003eHeals damage from bleach, color, chemical services, and heat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg height=\"20\" width=\"20\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" data-mce-fragment=\"1\"\u003eRestores strength, softness, smoothness, and bounce\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg height=\"20\" width=\"20\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" data-mce-fragment=\"1\"\u003eDoesn’t wash away with shampoo, leaving lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg height=\"20\" width=\"20\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/TICK_480x480.png?v=1623163141\" data-mce-fragment=\"1\"\u003eVegan, color-safe, cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e91% original strength*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e94% original elasticity*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e* Results observed in a clinical study while using mist and mask as part of a bleaching treatment. Results may vary depending on hair type, quality and history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWater (Aqua) (Eau), Alcohol Denat., Propylene Glycol, Cetearyl Alcohol, Dicaprylyl Ether, Cetyl Esters, Behentrimonium Chloride, Polysorbate 20,sh-Oligopeptide-78 (K18Peptide™), Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Isopropyl Alcohol, Tocopherol, Phenoxyethanol, Potassium Sorbate, Citric Acid, Fragrance (Parfum), Geraniol, Linalool, Hexyl Cinnamal, Benzyl Alcohol.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\u003cimg height=\"314\" width=\"558\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/What_should_i_expect_chemically-v1622739532450_480x480.jpg?v=1623161512\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\u003cimg height=\"328\" width=\"583\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/What_should_i_expect_Heat-damaged-v1622739562985_480x480.jpg?v=1623161528\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__copy--inner\" data-accordion-copy-text=\"\"\u003e\u003cimg height=\"309\" width=\"549\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/What_should_i_expect_virginhair-v1622739588915_480x480.jpg?v=1623161545\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"K18 Hair","offers":[{"title":"50ml","offer_id":39951658156222,"sku":"4721","price":75.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/products\/K18_ConsumerLeaveIn_50ML_1650x2259_1_Main.jpg?v=1774956447"},{"product_id":"mini-leave-in-molecular-repair-hair-mask","title":"mini leave-in molecular repair hair mask","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e4-minute leave-in treatment to clinically reverse hair damage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn at-home leave-in treatment infused with our patented K18Peptide™ that works to repair even the most extreme damage, renewing hair to its most youthful, healthy state.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eREPAIRS DAMAGE CAUSED BY\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033415001\/Bleach.svg?v=0\" alt=\"Bleach + Color\" width=\"25\" height=\"25\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eBleach + Color\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e       \u003c\/span\u003e\u003cimg height=\"25\" width=\"25\" alt=\"Heat\" src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033418258\/Heat.svg?v=0\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003cspan\u003eHeat \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.io\/4620071796805\/1607033416108\/Chemical-Damage.svg?v=0\" alt=\"Chemical Services\" width=\"25\" height=\"25\"\u003eChemical Services \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMORE TO KNOW\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ecreates hair like new\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTraveling deeper into the inner layers of hair than traditional repair products, our revolutionary patented K18Peptide™ is just the right size and makeup to fit in and reconnect broken keratin chains, renewing hair with strength, softness, smoothness, and bounce. You can feel and see the difference with the first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSee dosage chart for exact usage. For best results, use for the first 4-6 consecutive washes, then every 3-4 washes as needed to maintain hair strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOW TO USE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIN the shower\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShampoo, do not condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cb\u003eOUT of the shower\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTowel dry thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBegin with 1 pump of the K18 Mask and add more as needed depending on the length, thickness, and condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWork evenly into hair from ends to roots, one pump at a time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet sit for 4 minutes to activate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo NOT rinse out.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStyle as usual.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWater (Aqua) (Eau), Alcohol Denat., Propylene Glycol, Cetearyl Alcohol, Dicaprylyl Ether, Cetyl Esters, Behentrimonium Chloride, Polysorbate 20,sh-Oligopeptide-78 (K18Peptide™), Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Isopropyl Alcohol, Tocopherol, Phenoxyethanol, Potassium Sorbate, Citric Acid, Fragrance (Parfum), Geraniol, Linalool, Hexyl Cinnamal, Benzyl Alcohol.\u003c\/span\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"15ml","offer_id":56519561609598,"sku":"5284","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/K18_Mask_15ML_1920x_27d9bc1e-e045-450f-8fa3-636916d433ea.webp?v=1762354048"},{"product_id":"triplebright-oxidation-defense-purple-shampoo","title":"TripleBright oxidation defense purple shampoo","description":"\u003cp\u003eThe first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowered by K18 triple-action technology:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves brass-inducing metals and minerals with ionic detox\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness with precision violet technology that won’t stain or overtone\u003c\/li\u003e\n\u003cli\u003eDefends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing\u003c\/li\u003e\n\u003cli\u003e1 wash removes up to 3 months of brass from hard water*\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness without staining or overtoning\u003c\/li\u003e\n\u003cli\u003eIdeal hair tone is restored and evened* for all highlighted and lifted tones\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply foam\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.\u003c\/p\u003e","brand":"K18 Hair","offers":[{"title":"125ml","offer_id":57201489478014,"sku":"37174","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/1695\/8142\/files\/01_PackShot_consumer_1_1920x_900x_e36dbd6d-1e58-4ac0-bcfe-1579a6fbf361.png?v=1776353065"}],"url":"https:\/\/www.k18hair.ie\/collections\/brighten-repair-routine.oembed","provider":"K18 Hair","version":"1.0","type":"link"}