SEE HOW IT WORKS

where biotech meets haircare

get inside the world of hair

Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.

the science

The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.

When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.

the discovery

Our answer to damaged hair? The K18Peptide™. Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.

And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.

the difference

Our peptide employs biomimetics to get the job done. To put it simply: Biomimetics is the practice of learning from and mimicking nature. Mimicking the natural structure of keratin building blocks (amino acid sequences), our K18 bioactive peptide is recognized as natural by the hair.

It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.

K18Peptide™

This patented molecular breakthrough is clinically proven to reverse hair damage in 4 minutes from: bleach + color, chemical services, heat.

the result

By repairing the structural integrity of hair, not just temporarily repairing bonds, K18 renews strength, softness, smoothness, and bounce for hair that looks and feels like it did in its original, undamaged state. Oh, and did we mention…K18 only takes 4 minutes to work.