backed by science, approved by stylists

creativity with no limits - every hair dream realized

a breakthrough in biosciences

explore the research

a radically different approach

Until now, haircare products covered up damage with conditioning treatments that coat hair in oils, bringing superficial hydration and sheen, while repair treatments patch damage like internal glue – strong but brittle—and provide temporary results. K18 is the first product that actually heals your hair from the inside out.

soft, smooth, strong,

bouncy hair that feels like new

AZURE Received K18 with a lightener service to protect and rebuild her virgin hair during her platinum transformation - platinum hair with near virgin elasticity and bounce... unheard of, right?