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so much more than a hair colour
win a healthy blonde transformation
Win the ultimate hair reset: A professional K18 Hair Transformation with a certified stylist, plus a luxury K18 hamper worth €300.
*T&Cs Apply. Entries close 19/05/2026. Winner must be available and willing to travel to Dublin on 22 May 2026.
TripleBright oxidation defense purple shampoo
the future of blonde care
A breakthrough for brighter, longer-lasting blonde
TripleBright Oxidation Defense Purple Shampoo
The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
1 wash removes up to 3 months of brass from hard water*
Neutralizes brassiness without staining or overtoning
Ideal hair tone is restored and evened* for all highlighted and lifted tones
Easy-to-apply foam
brighter, longer-lasting blonde
Powered by K18 triple-action technology:
Removes brass-inducing metals and minerals with ionic detox
Neutralizes brassiness with precision violet technology that won’t stain or overtone
Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
