so much more than a hair colour

win a healthy blonde transformation

Win the ultimate hair reset: A professional K18 Hair Transformation with a certified stylist, plus a luxury K18 hamper worth €300.

*T&Cs Apply. Entries close 19/05/2026. Winner must be available and willing to travel to Dublin on 22 May 2026.

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backed by science, approved by stylists

creativity with no limits - every hair dream realized

a breakthrough in biosciences

K18Peptide™ was patented after a decade of scanning and testing the 1,242 decapeptides that cover the entire keratin proteome. Our miracle molecule carries amino acids into the cortex of hair to reconnect keratin chains and reconform disulfide bonds to bring damaged strands back to their original, youthful state.

explore the research

a radically different approach

Until now, haircare products covered up damage with conditioning treatments that coat hair in oils, bringing superficial hydration and sheen, while repair treatments patch damage like internal glue – strong but brittle—and provide temporary results. K18 is the first product that actually heals your hair from the inside out.

shop the results

*T&Cs apply. Free 15ml HeatBounce Sample promotion is live until midnight, 31st of May 2026 and while stocks last. To qualify for the free gift, your total product spend must be at least €80 after discounts and before shipping. No code is needed as the free gift will be added to your cart automatically. Offer cannot be retroactively applied to purchases.