The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
Powered by K18 triple-action technology:
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Removes brass-inducing metals and minerals with ionic detox
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Neutralizes brassiness with precision violet technology that won’t stain or overtone
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Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
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1 wash removes up to 3 months of brass from hard water*
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Neutralizes brassiness without staining or overtoning
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Ideal hair tone is restored and evened* for all highlighted and lifted tones
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Easy-to-apply foam
how to use:
Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.
more to know:
Powered by K18 triple-action technology:
- Removes brass-inducing metals and minerals with ionic detox
- Neutralizes brassiness with precision violet technology that won’t stain or overtone
• 3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
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